Across the internet, more and more content is created to attract, engage, and connect people, but increasingly through mass-produced, low-quality material designed for scale rather than depth. Instead of meaningful exchange, users are often confronted with automated content, AI-generated slop, and engagement-driven noise that imitates relevance while making the online environment feel less trustworthy, less personal, and less human. In addition, tech giants act as intermediaries in the process.
ARTE’s documentary “AI and the Death of the Internet“ (well worth fully watching) picks up exactly this concern, looking at how AI-generated “slop” and bot-produced content are flooding social feeds and raising the question of whether the internet is being pushed into a more artificial, less meaningful space.
Emanuel Maiberg’s quote, “At the moment the solution is a more direct human to human connection,” points to the most compelling response to that development. Instead of relying only on systems that increasingly mediate, filter, and imitate communication, the quote highlights the value of real trust between real people. That is what makes AI and the Death of the Internet worth watching: it is not just about technology, but about the future of human connection online.
This raises a question for each of us going forward: who, where, and how do you personally want to trust online?