Startup consulting in Munich for funded fintech and insurtech startups

Startup consulting after the round

A funded fintech or insurtech has a product that works for its first customers and a round that pays for the next step. That step is a new country, a new customer group, or a partner who sells the product, such as an insurer or a bank. Each of them changes the product and the contracts.

In 2025 the Munich region received more venture capital than Berlin: 2.7 billion euros, against 2.4 billion euros in the Berlin metropolitan area (Startup-Verband, Bayern Monitor 2026, 2026-03-17). The InsurTech Hub Munich counts more than 200 startups in its community.

What I have done in finance and insurance

At the Frankfurt-based company Blocksize Capital I was Head of Decentralized Finance and Node Operations and then Chief Information Officer. I wrote the concept of a real-time market data product for digital assets, led its rollout and onboarded institutional and professional customers with their cooperation partners. Details: Real-time market data for digital assets.

At Policen Direkt in Frankfurt I was Project Manager and Web Developer. With colleagues I built a digital insurance manager in which thousands of customers (count from 2016 to 2021) upload and manage their policies and order products of external partners. I programmed its Angular front end, designed the interfaces and connected the existing CRM. Details: A digital insurance manager on AWS.

Ten questions before a funded startup enters a new market

I go through these questions with a startup before it commits people and budget to a new market or partner. A question without an answer becomes the first task of the plan.

1. Who buys in the new market, and who else has to approve the purchase, such as a compliance team or an insurer’s product board?
2. Which partner sells or distributes the product there, and what does the partner earn?
3. Which documents does the partner read before signing: terms, price definitions, license agreements, a description of how the product calculates its values?
4. Does the product need a license or a regulated partner in the new market? A lawyer answers this one; the plan names who asks.
5. Which language do the product, the support and the contract need?
6. Which payment methods do customers there expect?
7. Where must the data be stored, and does the cloud setup allow a second region?
8. Which interface does the partner’s system expect, and who builds the connection?
9. Who in the team talks to the first customers there?
10. Which numbers decide after the first months whether the market works?

Questions 3, 6 and 7 come from my own work: the partner documents of the market data product, the connections of online shops for Lidl and REWE to PayPal, WorldPay and Amazon Pay, and insurance portals run in the AWS regions Frankfurt and London.

Who I am

I am Michael Wutzke, and I live in Frankfurt. I write about digital assets as an editor at the business magazine Business Punk, and I have published articles in German in Der Bank Blog and in IHK-Magazin. I hold a technical diploma in mechanical engineering, and I am interested in open-source AI models that a company runs on its own servers. Details: Career stages.