On April 23, 2021 I had the opportunity to give a presentation on social selling at Siemens AG (Central Region Germany). At the online event, I gave a lecture to many participants about experiences on how to successfully win prospects using websites and social media and how to bind them to your own brand or solutions.
In the course of the presentation, I answered questions such as:
- What are the challenges brands are facing in regards to today’s customers?
- Do the solutions from well-known companies sell by themselves?
- How do you become more visible and approachable?
Regardless of whether it is a global corporation or a startup: in 2021, every successful company will need more than just PR and marketing strategies to acquire customers. Today, every single employee has a say in how their own brand is perceived: especially through the way they communicate.
The presentation in social media in particular has been gaining momentum in recent years. Facebook and Instagram have long since become sales channels that need to be used sensibly. But new interested parties can also be acquired via the search engines. Regardless of which digital distribution channels you choose, one thing is clear: content should be easy to understand, honestly communicated, and approachable. But what does this mean in practice?
In my role as editor-in-chief of the information portal SKYLINE ATLAS, I was available to answer questions from the audience on this topic. Siemens AG (building automation and security division) has been relying on professional cooperation as a premium partner of SKYLINE ATLAS since spring 2021. In the coming years, some technical topics related to major projects in Frankfurt will be initiated by the editors of the information portal together with Siemens AG.
During the event, I explained what you should pay attention to when formulating content, how headings should be best structured and how images can be improved so that as many people as possible are interested in them and take the next step.
I couldn’t give the recommendations to Siemens without reason, because: In the last 10 years I have been in a wide variety of roles as a link between content, marketing and customers. Conversion optimization is one of the keys to any data-driven company. The realization for many participants: The control of traffic does not end with the publication of the content, it only begins there.