Website relaunch from WordPress for consulting firms in Düsseldorf

How AI assistants find a consulting firm

An assistant answers from pages it can read and quote. A firm whose services sit in a PDF, in a slider or behind a script gets described from other sources, such as directories, or not at all.

Google’s AI Overviews and AI Mode draw on pages that are indexed and eligible for a snippet in normal search, and Google names no extra requirements for them (Google Search Central, updated 2025-12-10). ChatGPT, Perplexity and Claude run search crawlers of their own, and a site that keeps them out gives those assistants nothing to quote.

Consulting sites on WordPress often put the services on one long page and the people in a slider with a photo and a name. An assistant asked who advises on a specific topic then finds little it can quote.

What the relaunch changes

Each service gets a page whose first lines state the problem it solves and the clients it is for. Each consultant gets a page with topics and background. Cases follow as far as your clients allow you to name them.

The text is in the HTML when the page loads, and structured data states who runs the firm and which service a page offers. The target system depends on what else the site does. Service pages, consultant pages and articles become a static site in Astro; a client portal or a booking system runs on Symfony, Laravel or Node.js with a database.

This site is built the same way, and a hook checks new copy against a writing guide before it is saved. Details: AI agents under the same rules as humans.

Which AI crawler reads your site for which answer

Each AI company sends separate crawlers for search and for training, and your site can let one in and keep the other out. The file robots.txt at the root of your domain tells each crawler what it may read. Some security plugins and hosting setups block AI crawlers in one go, the search crawlers included.

Crawler	Company	Reads your site for	If your site blocks it
Googlebot	Google	Google Search, including AI Overviews and AI Mode	Google cannot crawl your pages for Search or its AI answers
Google-Extended	Google	Training of Gemini models and grounding in Gemini	No effect on Google Search or its ranking
OAI-SearchBot	OpenAI	Search results in ChatGPT	Your pages are not shown in ChatGPT search answers, apart from navigational links
GPTBot	OpenAI	Training of OpenAI’s models	Your content stays out of training; ChatGPT search follows OAI-SearchBot
PerplexityBot	Perplexity	Search results in Perplexity, not training	Perplexity’s search crawler stays off your pages
Claude-SearchBot	Anthropic	Search results in Claude	Anthropic says your visibility in Claude’s search results may drop
ClaudeBot	Anthropic	Training of Anthropic’s models	Your future content stays out of training

Sources: OpenAI, Google, updated 2026-07-14, Perplexity, Anthropic, updated 2026-04-07.

Blocking the training crawlers is a decision each firm makes for itself. The search crawlers bring your pages into the answers your buyers read, so the relaunch checks that they get in.

Who I am

I am Michael Wutzke, an IT architect for data platforms in Frankfurt with more than twenty years in IT and media, as an employee and as a consultant. Among other roles I was CIO at the Frankfurt-based company Blocksize Capital, where part of the job was to describe complex matters in simple words. I teach at Claude Hacker House and build software with Claude and Codex. I moved this site off WordPress with Claude as coding agent, and I am interested in open-source AI models that a firm can run on its own servers. Details: Background.