Michael Wutzke: Hello Mr. Deppe. How exactly can the AWS cloud be useful for companies?
Volker Deppe: We see several reasons why companies are switching to the AWS cloud so quickly. The first is agility. With AWS, customers can quickly ramp up resources as needed and deploy hundreds or even thousands of servers in minutes. This means that customers can develop and implement new applications very quickly, and that teams can experiment and innovate faster and more often. When an experiment is finished, you can release these resources at any time without risk.
The second reason is cost savings. When you look at how people are moving to the cloud, the issue of costs often comes up. With AWS, you only pay for what you use. Due to the economies of scale of AWS, the variable costs are much lower.
The third reason is elasticity. Customers used to be oversupplied to ensure that they had the capacity to do business at the highest level of activity. Now they can provide the amount of resources they actually need and know that they can instantly scale with the needs of their business, which also reduces costs and improves the customer’s ability to meet the needs of their users.
The fourth reason is that the cloud enables customers to innovate faster because they can focus their valuable IT resources on developing applications that differentiate their business or improve the customer experience, rather than managing infrastructure and data centers to have to. We call this “undifferentiated heavy lifting”.
The fifth reason is that AWS enables customers to act globally in minutes.
AWS has the largest global infrastructure of all providers, which is constantly being expanded in large steps. When deploying your applications and workloads in the cloud, you can choose a technology infrastructure that is closest to your main audience. AWS ‘global network provides the best support for a wide variety of applications, even those with the highest throughput and lowest latency requirements. AWS now includes 69 Availability Zones in 22 geographic regions around the world and has announced plans for sixteen additional Availability Zones and five additional AWS regions in Indonesia, Italy, Japan, South Africa and Spain.