Go-to-Market Lead in Europe

What a Go-to-Market Lead does

A Go-to-Market (GTM) Lead decides how a product reaches its buyers and leads the rollout. Job ads describe the position as the feedback loop between the market and the product team, set apart from country management and from pure sales. They ask for experience in business development, strategy, product or project management; some add sales playbooks, GTM metrics and CRM tools, and German counts as a plus.

I have held this mix in one position. As CIO I led the product vision and coordinated the sales team at the same time, and I talked to buyers myself.

My go-to-market work, newest first

• 2022 to October 2024: at the Frankfurt-based company Blocksize Capital, Head of Decentralized Finance and Node Operations, then Chief Information Officer from January 2023. In 2022 I led the launch of a real-time market data product, outlined below. As CIO I carried the product vision through to the launch of financial products.
• 2016 to December 2021: Project Manager and Web Developer at Policen Direkt. I ran website launches and relaunches and the digital insurance manager with Scrum and Jira, and coordinated marketing, management, product development and external partners.
• 2011 to 2016: Project Lead and Developer at Valentins (Burda Digital). I led projects for at least five e-commerce sites, among them shops for Lidl and REWE, and ran several IT projects on my own responsibility.

Details: Career stages.

The go-to-market plan of a market data product

In 2022 I took a new data product from the concept to its first institutional customers. The outline follows the parts of a GTM plan and fills them with what the pages on this site state about the product.

Part of the plan	The market data product, 2022
Buyers	Institutional and professional market participants, among them stock exchanges and banks, and node operators in an oracle network
Problem	Smart contracts and institutions need reliable price data; banks and exchanges need it compliant
Product	Real-time and historical trading data on hundreds of liquid and illiquid digital assets (count at launch)
Delivery	WebSocket and RPC endpoints, for commercial use
Message	Why institutional users need compliant market data as regulatory pressure grows
Channels	Talks with decision-makers, product marketing, and the cooperation partners that came with the customers
Teams	Development, infrastructure, product and sales, coordinated by me
Sequence	Concept, development, rollout, then onboarding of customers and their partners

The terms and price documents followed in 2023. They belong to business development and are described on CIO and Head of DeFi at a Frankfurt fintech.

Profile at a glance

Role	Go-to-Market Lead, GTM strategy, product launch
Engagement	Permanent, remote for the most part, on-site days in Frankfurt Rhine-Main; freelance; interim
Location	Frankfurt, Germany; remote across Europe
Launches	A market data product for institutional users, 2022; websites, shops and portals, 2011 to 2021
Method	Professional Scrum Master I; Jira and Confluence
Leadership	CIO of a Frankfurt fintech, January 2023 to October 2024
Languages	German, English

Who I am

I am Michael Wutzke. I hold a technical diploma in mechanical engineering and have built digital products for more than twenty years. I am used to challenging concepts and plans and to giving reasons for my view. Today I build software with Claude and Codex, and I am interested in open-source AI models that a company runs on its own servers. Details: Product conception.