Going to market in Germany

I work on the market rollout of a world-leading investment platform in Germany. It is a growth project: the question is how the platform enters the German market.

The starting point

The platform wants to win customers in Germany. Its product works in other countries. German investors have their own habits, their own questions and their own channels, so the platform needs a plan for this market.

What I do

Go-to-market strategy

The go-to-market strategy for Germany is my work. It defines which target groups the platform addresses first at market entry, with which core message and in which order.

Influencer and partner marketing

Growth in Germany needs voices that investors already trust. That is why I build a partner network of German finance educators and social media influencers. From the first contact to the signed partnership, the talks and negotiations run through me.

Through the fintech community Finance Loop with more than 4,000 members and my work as an editor at Business Punk, I know many people in German finance and fintech. Many partners know my name before the first message, so the talks start with trust.

Localization and coordination

German investors expect communication that fits their market. Campaigns and answers to frequent questions are localized for them. Every step of the rollout is agreed with the platform’s international team.

What the platform gets

The platform gets outreach and impact in Germany. Cooperation partners are onboarded actively: each partner learns the platform, agrees on the terms and starts to reach its own followers. Every new partner puts the platform in front of German investors who already trust that voice. One person connects the international team with the market in Germany.